January 8, 2020
Audiobrain’s Founder & CEO Audrey Arbeeny and Whirlpool’s Global Senior Manager of Product and Digital UX Brandon Satanek presented at VOICE at CES 2020 in Las Vegas! Audrey and Brandon’s discussion, The CMO’s Sonic Brand Imperative for 2020, focused on what it takes to create and execute a sonic branding initiative in today’s sound-first market. The fireside chat also featured examples from Audiobrain’s collaboration with Brandon on sonic branding and product sonification for the award-winning Whirlpool and KitchenAid brands.
Read more about Audiobrain’s work with Whirlpool and KitchenAid here.