September 15, 2019
PAUL SPELLA
Audiobrain is featured in a great article in the September 2019 issue of The Atlantic, along with our collaborators at the Whirlpool Corporation. The article, Why Washing Machines Are Learning to Play the Harp discusses the crafting of branded sounds for machinery, appliances and and highlights Audiobrain's recent sonic branding & product sonifications for both the Whirlpool and KitchenAid Brands. It also gives a nice historical perspective on the sounds of machines in general.
Thank you to Laura Bliss from writing this timely, important piece and for shining a light on the value of intentional audio! The response has been huge, a great sign that “sound first” is truly front and center, and people do care about their sonic experiences.
This truly was a massive Audiobrain team effort from all our composers and producers! Thank you to our colleagues at Whirlpool for joining the article with us, especially Brandon Satanek Global Senior Manager, Product and Digital UX/UI Design for leading these amazing projects, and we are looking forward to our continued collaboration!